What do the Limited Edition OREO x BTS Cookies look and taste like?

The boy band played a major role in creating the new Oreo, adding several nods to both Korean culture and to ARMY. 

The cookie wafers are deep purple, a color with deep ties to the band. In 2016, BTS member V told fans, “I purple you,” and since then it’s been a mainstay in the brand’s visual identity. Tour stops are often lit in purple, purple heart emojis are synonymous with ARMY, and there is often purple merch. 

The wafers are sandwiched between a brown-sugar–pancake-flavored cream, a nod to the hotteok, a stuffed pancake popular in Korean street-food markets that’s traditionally filled with brown sugar and cinnamon and served warm, a treat BTS grew up eating.

“We explained to Oreo what that flavor tastes like and wanted to share with everyone the kinds of dessert flavors Koreans enjoy,” BTS member Jin said in a press release. “[The cookies] really taste a lot like hotteok.”